Coffee prices

  In the last two days the price of coffee has come down quite a bit!  When we buy our coffee, the price is based on the futures market on www.theice.com.  The last few years have been a crazy ride, with the prices going up and down a great deal in just one day.  The prices went up really high, just as they have in the past, the difference is that when this happened in 1997, the price spiked and came right back down again.  This time the price has gone up and stayed there.  Now it seems to be on it's way down.
  Does this translate into lower end prices on our coffee?  Most likely.
  First issue is when we buy our coffee.  The price of green might come down 10 cents in one day, but I buy 40,000 lbs at a time, so I don't order it every day.  For this reason, we evaluate our prices every quarter.
  Second issue is how much we are currently charging.  When the price was going up, we tried really hard to keep our prices low, that meant making less on the coffee we produced.  We have raised our prices a little over the past year, but not as much as the market has gone up.
  So if the market continues to go down, yes we will reduce our prices.